PRIVACY POLICY
Effective Date: February 8, 2025

By Chloe & Elle (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how your information is collected, used, and shared when you visit or make a purchase from www.bychloeandelle.com (the “Site”).

1. Information We Collect

When you visit the Site, place an order, subscribe to marketing communications, or interact with our advertisements, we may collect certain information, including:

Personal Information

• Name

• Email address

• Phone number

• Shipping and billing address

• Payment details (processed securely by third-party payment providers)

• Order history and purchase activity

Device & Usage Information

We may automatically collect:

• IP address

• Browser type

• Device type

• Operating system

• Time zone

• Pages viewed

• Products viewed

• Referral websites or links

• Interaction with advertisements and marketing campaigns

Marketing & Communication Data

If you subscribe to email or SMS marketing, we may collect:

• Subscription preferences

• Engagement with emails or text messages

• Click-through activity

• Shopping behavior associated with campaigns

2. How We Use Your Information

We may use collected information to:

• Process and fulfill orders

• Provide customer support

• Communicate order confirmations and shipping updates

• Detect fraud or unauthorized activity

• Improve website functionality and user experience

• Personalize advertising and marketing

• Analyze website performance and customer behavior

• Send promotional emails or SMS communications if you have opted in

• Comply with legal obligations

3. Advertising, Analytics & Tracking Technologies

We may use cookies, pixels, tags, web beacons, and similar technologies to collect information regarding your interactions with the Site and advertisements.

These technologies may be provided by third-party services including, but not limited to:

• Google Analytics

• Google Ads

• Meta (Facebook & Instagram)

• Pinterest

• TikTok

• Shopify

• Email marketing providers

• SMS marketing providers

These technologies may track:

• Browsing behavior

• Purchase activity

• Device information

• Advertising interactions

• Shopping cart activity

• Website engagement

This information may be used to:

• Improve advertising effectiveness

• Deliver personalized advertisements

• Retarget visitors across platforms

• Measure marketing performance

• Improve customer experience and website functionality

4. Cookies

Cookies are small data files stored on your device that help improve website performance and user experience.

We use cookies for:

• Essential website functionality

• Shopping cart and checkout features

• Analytics and performance monitoring

• Advertising and retargeting

• Remembering user preferences

You may disable cookies through your browser settings. Disabling cookies may affect portions of the Site.

5. Email & SMS Marketing

By subscribing to our email or SMS marketing communications, you consent to receive promotional messages from By Chloe & Elle.

Consent is not a condition of purchase.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in communications.

You may opt out of SMS marketing at any time by replying STOP to a text message.

Message and data rates may apply.

6. Sharing of Information

We may share personal information with trusted third-party service providers solely for business operations, including:

• Payment processors

• Shipping carriers

• Ecommerce platforms

• Analytics providers

• Advertising partners

• Email and SMS marketing providers

• Fraud prevention services

We do not sell personal information.

However, certain data sharing with advertising and analytics partners may be considered “sharing” under applicable privacy laws.

7. Behavioral Advertising

We may use collected information to provide targeted advertisements and personalized marketing communications.

Advertising platforms may use cookies, pixels, or similar technologies to display ads based on your browsing activity and interactions with our Site.

You may manage advertising preferences through platform settings, including:

• Google Ad Settings

• Facebook Ad Preferences

• Pinterest Personalization Settings

• TikTok Privacy Settings

8. Payment Information

Payment information is processed securely through third-party payment providers. We do not directly store full credit card information on our servers.

All payment transactions are encrypted using industry-standard security measures.

9. Data Retention

We retain personal information only as long as necessary to:

• Fulfill orders

• Provide customer support

• Maintain business records

• Comply with legal and tax obligations

• Resolve disputes and enforce agreements

10. Your Privacy Rights

Depending on your jurisdiction, you may have rights including:

• Access to personal information

• Correction of inaccurate information

• Request deletion of personal information

• Opt out of marketing communications

• Restrict or object to certain data processing activities

To exercise these rights, contact:
hello@bychloeandelle.com

11. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

12. International Users

If you access the Site outside the United States, your information may be transferred to and processed in the United States or other jurisdictions where our service providers operate.

By using the Site, you consent to such transfers.

13. Children’s Privacy

This Site is not intended for individuals under the age of 13.

We do not knowingly collect personal information from children.

14. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices, content, or policies of third-party websites.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time.

Changes become effective immediately upon posting to the Site.

Continued use of the Site constitutes acceptance of updated terms.

16. Contact Information

For questions regarding this Privacy Policy or your personal information, contact:

By Chloe & Elle
hello@bychloeandelle.com

CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

17. California Privacy Rights

California residents may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to:

• Know what personal information is collected
• Request access to personal information
• Request deletion of personal information
• Correct inaccurate personal information
• Opt out of certain data sharing practices

We do not sell personal information as traditionally defined. However, certain advertising and analytics activities may be considered “sharing” under California law.

California residents may submit requests by contacting:
hello@bychloeandelle.com

GDPR LEGAL BASIS

18. GDPR Legal Basis for Processing

If you are located in the European Economic Area (EEA), we process personal information under the following legal bases:

• Your consent
• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests, including fraud prevention, marketing, and website improvement

You may withdraw consent at any time where processing is based on consent.

DATA BREACH NOTIFICATION

19. Data Breach Notification

In the event of a data breach affecting personal information, we may notify affected users and applicable authorities as required by law.

DO NOT TRACK SIGNALS

20. Do Not Track Signals

Some browsers offer “Do Not Track” (“DNT”) settings. Because there is currently no universal standard for DNT signals, the Site may not respond to such requests.

USER-GENERATED CONTENT

21. User-Generated Content

If you submit reviews, photos, testimonials, or other content to the Site or social media channels, you grant By Chloe & Elle permission to use, reproduce, publish, and display such content for marketing and business purposes.

Please avoid submitting sensitive personal information through public content areas.

AI/DATA PROCESSING DISCLOSURE

22. Automated Processing & AI Tools

We may use automated systems, analytics technologies, or AI-powered tools to improve customer experience, marketing performance, fraud prevention, and website functionality.

These tools are not used to make legally significant decisions about consumers.